Laughlin Constable’s “Through Their Eyes” Campaign for the ASPCA is Recognized as Bronze Winner in 2024 Effie Award Non-Profit Category
CHICAGO (May 24, 2024)—Independent full-service agency Laughlin Constable today announced it has been recognized as a 2024 Bronze Effie winner in the non-profit category for its "Through Their Eyes” campaign on behalf of client the American Society for the Prevention of Cruelty to Animals (ASPCA).
The Effie Awards are recognized worldwide as a symbol of achievement in the marketing industry. The pre-eminent award program is led by Effie Worldwide, which since its founding in 1968 aims to steer the future of marketing success. According to the organization, receiving an Effie signifies the work is one of the most effective marketing efforts of the past year, having met clear objectives with an insightful marketing strategy, effective creative, and the results to prove it worked.
Laughlin Constable’s award-winning campaign, “Through Their Eyes,” demonstrates what the ASPCA does day in and day out to improve the lives of animals across the country, all from the perspective of those very animals. The goal of the campaign was to raise awareness and educate on the organization’s national impact through programs, including relocation, adoption of vulnerable animals, rescue and rehabilitation and equine rehoming. The four spots ran in select markets, as well as nationally when the ASPCA “Through Their Eyes” campaign made a national TV debut during the 2023 Canine Competition broadcast that runs opposite football’s biggest game of the year.
“This was such a rewarding project. Each step of the way, our entire team from strategy and creative to media and analytics, knew we were helping to make a difference for the animals the ASPCA works so hard to protect,” said Pat Laughlin, chief creative officer at Laughlin Constable. “To now be recognized with an Effie completes that story of success and it means so much.”
Effie Worldwide held its 2024 Effie Awards U.S. Gala in New York May 23, 2024. Earlier this year, Laughlin Constable also won a 2024 Clios award for the same ASPCA campaign.
The ASPCA campaign spots were edited by LC’s in-house production company, HIVE.
LC has been the ASPCA’s digital agency of record for the past five years.
About Laughlin Constable
Laughlin Constable is a Midwest independent agency that helps to create personal experience brands by fusing excellence in strategic intelligence, brand creativity, media context, and connected experiences to create modern work that moves people. The agency, founded in 1976, has offices in Chicago and Milwaukee. Current and recent clients include: True Value, Nordic Naturals, Yuengling, Master Lock, Vienna Beef, Milwaukee Bucks, Northwestern Medicine, Hoosier Lottery, The American Society for the Prevention of Cruelty to Animals (ASPCA), Wisconsin Department of Tourism, UScellular, and many others. Laughlin Constable is a 2024 Clios and Effie winner. For more information, visit Laughlin.com.
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